Free Download Alan Melkma, "Strategic Customer Planning (Thorogood Reports)"
English | 2006 | pages: 298 | ISBN: 1854183885 | PDF | 1,1 mb
This report guides you through the myriad challenges faced by industrial, consumer product and service companies in today’s uncertain world. Each chapter explores a different part of the strategic customer planning process, explaining the methodology and planning techniques and structures, using examples, formats and checklists to help you implement key account plans. In particular: