Tag: Thrives

Free Download Deb Gabor, "Irrational Loyalty: Building a Brand That Thrives in Turbulent Times"
English | ISBN: 1544513623 | 2019 | 170 pages | EPUB | 1359 KB
Eventually, every organization faces a serious branding disaster. Think of United Airlines, Wells Fargo, Uber, and other companies whose tribulations made front page news. Poor business decisions, corrupt cultures, or just plain bad luck can lead to major PR meltdowns, sending once-loyal consumers fleeing in droves. But there’s a right way to handle controversy and come out stronger on the other side.Using recent high-profile brand implosions as prime examples, Deb Gabor demonstrates how top companies that break their promises inevitably suffer, and she explores the routes the more agile ones have taken to full recovery after letting their customers down. One of the world’s premier branding experts, Gabor provides invaluable insights that will help your own enterprise build positive brand equity, good will, and the "irrational loyalty" that will support your brand long-term through the best and worst of times.This is your essential guide to building Irrational Loyalty.

Free Download Ebimboere Seiyefa, "Why Organised Violence Thrives in Nigeria"
English | ISBN: 1527545113 | 2020 | 235 pages | PDF | 3 MB
For most of its history, Nigeria has witnessed sporadic episodes of insecurity; a phenomenon traditionally manifested in political, electoral, religious and ethnic violence, and, more recently, terrorism. This book investigates the core issues that have led to, and shaped the development and sustenance of, organised political violence in Nigeria. Focusing on elite political culture and State governance, it examines important elements of the socio-political environment, including zero-sum politics, identity politics, and the politicisation of social cleavages. As such, it represents an invaluable resource on the issue of organised political violence too often glossed over in research on insecurity in Nigeria. Scholars in security studies and national security policy analysts will find this text enlightening.