The Heart of Innovation A Field Guide for Navigating to Authentic Demand [Audiobook]

Free Download Matt Chanoff Merrick Furst, Daniel Sabbah, Mark Wegman, Arvind Krishna – foreword, Alex Knox (Narrator), "The Heart of Innovation: A Field Guide for Navigating to Authentic Demand"
English | ASIN: B0CQ3QBSDM | 2023 | M4B@64 kbps | ~04:40:00 | 125 MB
Four innovation experts from the startup world, large enterprises, nonprofits, and academia come together to reveal the secret of uncovering authentic demand to build successful innovations.
Books on innovation mostly focus on how to nurture innovative cultures and brainstorm ideas. The Heart of Innovation is the first popular book to concretely delve into what innovations really are and how to create them. Many attempts at innovation fail because customers turn out to be indifferent. The key to success is to uncover unmet authentic demand; what customers cannot be indifferent to. Through fresh case studies, ranging from how SoulCycle revolutionized the fitness industry, to how IBM built an $8 billion business on the Web, to a single mother ending abuse in a slum in Africa, The Heart of Innovation explores how authentic demand is often hidden or taken for granted.

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